Morgan_Jenkins Archive

When Inspiration Strikes: Designing a Stimulating Workspace

Office Design If you feel like your Monday blues last all week and repeat every week, then it may be the perfect time to reevaluate your work atmosphere. There are plenty of reasons for an inspiration block, but your work environment shouldn’t be one of the reasons.

To help get rid of that dry spell, consider a workplace makeover. Consider the type of design you want to incorporate and try to figure out if it promotes your company culture. Before you search from the office desks for sale, check out the ideal design that encourages productivity.

The Importance of a Well-Designed Office

Based on a survey by the research firm Ipsos and office furniture retailer Steelcase, around 90% of employees around the globe do not feel contented with their workspaces. They basically feel that they do not have the privacy they need to work more productively. The survey reveals that privacy is affecting their job satisfaction, performance and engagement.

Open-office plans are perfect for supporting transparency and collaboration, but these pose a problem for employees who need privacy and concentration on their daily tasks.

The Benefits of a Well-Designed Office

The biggest advantage of a well-designed work environment that provides privacy is the increase in productivity and engagement among employees. This time, they conducted another survey with employees who worked in an office that gave them their much-needed isolation when working. Out of the respondents, 88% said their offices offered them the freedom to select where they can work depending on their tasks. They were allowed to work in teams without any interruption, they could easily focus on their tasks and they felt a sense of belonging to the company culture.

To ensure that each worker can function well in the office, provide them different work areas that are appropriate to various work styles. Give them a space that will enhance their productivity and stimulate inspiration compared to dull spaces that do not motivate them.

Nostalgia Marketing: Using Throwbacks to Market Your Brand

Nostalgia MarketingMany random things remind people of the past. For instance, seeing an old Nokia phone can make you remember the days when Snake was your favorite game to pass the time. It touches emotions to the point that the sensational feeling becomes an effective marketing strategy. After all, nostalgia helps relive both the memories and the emotion during that specific time.

What is Nostalgia Marketing?

Nostalgia is everywhere, so long as it invokes somebody’s emotions of the past. Search Engine Journal noted that this type of marketing is appealing because adults feel the need to connect to their younger years when their brains were still developing. Usually triggered by life transitions, nostalgia can also be a coping mechanism when people feel lonely or stressed.

As such, companies offering expert marketing SEO services see this as an opportunity to help clients market their products and services. By invoking emotions, the then ignored offers of a brand might make a grand comeback and be relevant in the market again.

How Can You Make it Work?

Whether it’s the first product you released or the changes of your logo through the years, many things can be a subject to your throwback strategy. It simply depends on who was aware of it in the past. To make it effective, your main target audience should be those who once bought or experienced your products and services.

Using the Snake game as an example, you began with a Nokia before you switched to the latest phone models today. Now that mobile applications are taking over the smartphone market, imagine if that Snake game were turned into a modern app. There’s a high chance that people who used to play Snake will download it because it brings back memories.

Marketing is touching people’s emotions and when you add nostalgia to it, this can be an effective strategy. Try to discover if this can be among the effective strategies you can use for your brand.

Challenge Accepted: Building and Keeping a Network of SEO Clients

SEOOne of the biggest challenges you are likely to face as an SEO reseller is building and keeping a network of clients. With so many startup digital marketing agencies emerging everywhere, you cannot be complacent with the solutions you offer. Upholding outstanding SEO programs is good, but it can only do so much in terms of attracting and maintaining clients.

What you need is a strategy that goes beyond SEO matters. You need to build a strong rapport with clients. Rapport promotes trust and lasting partnerships.

Empower and Educate

The number one culprit behind failed SEO-client relationships is the client’s lack of understanding of SEO. You and your backend provider may be doing things right in the eyes of Google, but all those strategies will be just a waste of time, if clients don’t get it.

Make it a priority to keep your clients educated about the ins and outs of SEO upon formation of the partnership. Discuss the process and talk about how things work before showing the results. This will lead to them having a better understanding of the technique used and the monetary value of your services.

Inspect the Expectations

Iron out what clients expect from you. Dismiss unrealistic expectations, if necessary. Some clients want immediate results—that they expect to rank number one on Google in just a week. These kinds of expectations can lead to rifts in your business relationship.

Tell clients right off the bat that SEO takes time; it does not happen overnight. Guarantee results, but keep their expectations in check.

Resolve to Involve

Keep clients involved in what you do. Update them regularly and show them the progress your campaigns are making. Make sure that reports are easy to understand and invite them to brainstorming session when reorganizing SEO strategies.

Retaining clients may be a challenge, but you can overcome it by building rapport. Keep partnerships strong through consistent communication.

Stay Up and Running: 3 Key Hacks for Continuity Management

IT business solutionsContinuity is something all businesses strive for. There’s just no purpose for a company that cannot provide its services to its clientele anytime. But, did you know that most businesses are not completely ready when it comes to this? Statistics show that 60% of companies go bust within six months after these businesses lose data. Evidently, that’s bad continuity management right there.

So, how do you avoid being part of the statistic? IT business solutions providers such as NetStrategy.com.au say the secret lies with better business continuity management, which you can improve with these tips:

Know Your Business

It all begins with your understanding of your company. As the owner, you have to know everything about your enterprise. How many staff members do you have? What IT resources do you use? Do you have protective measures for your data? The answers to these questions matter a lot, especially once you create a business impact analysis. Be sure you’re aware of these things.

Brief Your Team

Never address business continuity alone. Instead, get your team involved. Once you build a strategy, talk to them and inform them of their roles and responsibilities. Establish a definitive hierarchy over who calls the shots in times of disasters. Consequently, keep all communication lines open all the time. Doing these things would keep your company in check for any possible disasters.

Stay Up-to-Date

The problem with most businesses is that their technology is so 2007 even if it’s already 2015. The continued use of outdated technology is what makes these businesses prone to disasters. It also makes recovery more difficult. For this reason, you have to invest in the tech your company uses, so as to streamline all functions and stay up and running.

If you fail to iron out the details mentioned, your business would not be ready if and when a disaster strikes. So to be safe, keep these tips in mind and take the initiative to prepare for the worst before it hits the business you’ve invested time and money in.

3 Web Hosting Myths You Should Stop Believing

web hostingFinding the ideal web host is probably among the most difficult things to do when developing your own website. You need to make sure that your site is always online and serves your visitors effectively. Before hiring anybody, you should take note of myths that could help you make a better decision.

Myth #1: Any popular web host provider will do.

Don’t always fall for the name. The web host provider may have a number of customers, but you don’t know yet if their services are a fit for your site. Digital marketing experts like Moz.com, Search Engine Journal, and PR Caffeine agree that to have the ideal hosting experience, you shouldn’t focus on a single factor only. You should also check the price, server reliability, site response speed, and the number of domains you can have.

Myth #2: You need to be an IT expert to host your own website.

Developing and managing websites have become easier that you don’t need experience or expertise. Nowadays, web host providers are offering easy to use control panels to help site owners manage their FTP accounts, passwords, domains and sub domains, and other important information. All you need is to study the way around your site and control panel.

Myth #3: Low-cost web hosting is too good to be true, so there are probably disadvantages.

A decent web host doesn’t have to cost a fortune. If you do enough research, you’ll likely find a provider offering rates that are right for your budget. Don’t be afraid to look for a budget-friendly host. After all, more individuals and businesses are discovering the benefits of owning a website. Many web-hosting providers are competing and setting lower prices to grab a bigger market.

If you’re looking for a reliable web host provider, then you need to have an idea what are the myths and facts about them. As such, you won’t commit a mistake and have a satisfying hosting experience.

Generate More Leads With These Types of Interactive Content

MarketingInteractive content is more than just about polls, surveys, and online quizzes. While these encourage participation and feedback, many other content types can also generate interaction. These involve updating old forms of content and making them more appealing, interactive, and engaging.

Modern White Paper

Many marketers are reluctant to produce white paper content, because they don’t know if people actually read and review them. This is why content marketers and top SEO companies agree that static papers need a makeover and update. Instead of writing content with big chunks of text, incorporate images, assessments, and questions. This will let you create a truly effective piece of content that is in line with what digital readers want.

Interactive Infograhic

While infographics are a popular format, you can still make it more engaging by incorporating collaborative elements. Encourage interaction by presenting information and asking readers to validate data. Don’t just fill with it images, colors, and cute graphics. Take them to a new kind of learning experience by adding quizzes that provide results for the benefit of clients and readers.

Calculators

Technology has made it easier and more convenient to create interactive calculators that can do a variety of functions. They can now compute more than just mortgage savings and how much house a person can afford. These tools can now calculate cost of return-on-investment, cost of poor ad performance, the value of missed opportunities, and many others.

Assessments

These types of content provide an opportunity for readers to assess their knowledge, skills, and others on a specific area. They take online quizzes to the next level by giving you chance to showcase your products or knowledge in fun and engaging format. Assessments also give you additional insights to better target prospects.

Note that it is easier to get readers attention by enabling some sort of communication. These types of interactive content can help you accomplish that. They can create richer and more personalized experience, increase visitor stay times, and generate more leads.