Writingchronicles Archive

Are Ad-Supported Rides the Next Big Thing in Ridesharing?

Woman booking on a ridesharing appThe idea of offering ad-supported Uber rides doesn’t look impossible. This concept, in fact, could be the next step in the industry’s track towards decreasing prices. Offering ad-supported rides that can shoulder part or the entire cost of a ride would lead to a drop in prices and increase market demand and growth. Moreover, the decrease in prices could also lead to various benefits, such as shorter wait times, busier drivers, and more rides.

Tech entrepreneur Andrew Chen came up with an idea called UberZero, a complimentary, ad-supported tier of service that’s more affordable than Uber’s ridesharing service called UberPool as well as UberX. Chen proposes to put ad units on the smartphone of passengers, in the dead time while waiting for their ride and when they’re on their ride. These ad units then connect with the large existing markets for video ads, app installations, and lead generation. Individually or combined, they can make a big dent into the cost of a single ride. Some cases might offer a discount while others could make the ride completely free.

Mockups for Ad-Supported Rides

Chen collaborated with user experience designer Chris Liu to come up with a few mockups for potential ad units to show the feasibility of ad-supported ridesharing. They first looked at tapping into the paid app installs ecosystem. They found it as the most obvious opportunity given that a majority of the $10 billion mobile ad market is from driving app installations. This mockup involves the customer downloading and using an app to get a buck or two off their booked ride. It’s identical to the incentivized advertising model where the user receives a reward for completing an action. The reward, in this scenario, is a discount for an app installation.

While paid apps can offer discounts, the possibility of making an entire ride free is possible with the lead generation mockup. Chen finds this idea an intriguing possibility as it’s common for advertisers to shell out $10 for an email address. Software as a Service (SaaS) and Business-to-Business (B2B) advertisers would even offer a higher amount — from $30 to $50 in some cases. The mechanism for this mockup is straightforward. The advertiser would sponsor the free ride, and the ad would feature a call to action to get the passenger to sign up using his or her email.

Practical Obstacles in Ad-Supported Rides

While these mockups look great, they are not without drawbacks. The most obvious issue is that it’s not feasible to make all rides free all the time. Another issue is that advertisers are not going to pay passengers to install the same apps repeatedly. Obviously, there’s going to be a limit set on these things.

Even if ads can’t completely offer a free ridesharing service, they can at least offer discounts on each ride. Such discounts are vital due to the increasing competitiveness of transportation network companies. Moreover, whether the ride is free or discounted, ridesharing consumers and services stand to gain ground if they are willing to accept the use of targeted advertising.

Speaking of targeted advertising, if you’re looking to advertise within the rideshare community, Rideplay TV can give you what you need to tap into the captive, exclusive demographic of rideshare passengers. Apart from creatively broadcasting your brand, we have an interactive screen that sends text message specials to engage your audience and deliver value and entertainment to the riders.

Visit our website or call us today to discuss your campaign.

How to Obtain an SBA Loan

Small business owner in front of his cafeStruggling entrepreneurs and business owners are eligible for small business loans as it is one of the best financing available for them. However, they should do their research well before applying for an SBA loan.

The application process will require you to give several details about your business, which requires both effort and preparation.

What does SBA stand for?

The government established the Small Business Administration or SBA to assist small business in the US in the area of financing. An SBA loan in Ogden does not refer to a loan given by the government, but it involves the SBA guaranteeing part of the loans provided by financial institutions and banks.

This US government guarantee comes with very favorable terms and rates. Most small businesses that do not have access to finances and capital from other sources are eligible for an SBA guaranteed loan.

Requirements to apply for SBA loan

You will require a good amount of documentation to apply for this type of loan. The reason is simple – these business loans are risky, as most small businesses do not usually last more than five years. Another reason is that since the government guarantees the loan, they require documents to alleviate the risk.

Authorities would require personal character references, personal essays, detailed financial reports, business projections and a detailed business strategy.

Types of SBA loans

There are different types of loans, but the SBA 7(a) loan is the most popular. They designed to meet the requirements of all kinds of small businesses. You can use this loan for land acquisition, working capital, business renovation, furniture, equipment and fixtures. The repayment period is between 10 to 25 years.

If you are struggling with your small business, an SBA loan is one of your best options. Apply now and grow your business to new heights. 

Why Pool Cleaning Must be Done by Experts

Couple relaxing in a swimming poolHaving a swimming pool is one of the best property improvements you could probably think of. A pool in your own backyard can offer numerous features and forms of entertainment for you and your family.

To benefit from these features, however, you should maintain the swimming pool and keep it clean as often as possible. This task should be left to professionals, although you can also do it occasionally. Professionals have the necessary equipment and knowledge on how best to clean pools after all.

Dolphin-pools.com noted that many companies could help with the construction of your pool. They can also offer maintenance and cleaning services for the pools they build. You should hire such a reputed company to help clean your swimming pool and keep it in good condition.

There are many advantages of professional pools cleaning services. Here are some of them:

Effective cleaning

The most important advantage is that experts can ensure the thorough cleaning of your pool. As mentioned, professionals have all the necessary equipment, such as powerful vacuum cleaners, scrubbers, leaf net, suction brush heads, and leaf skimmers. They will clean the tiles, floors, and walls of your swimming pools. The equipment they use are known for their high strength, low power consumption, and optimum performance.

Balance and filter the water

Professionals can ensure that you maintain the correct pH balance of the water and make sure that the pool is filtered properly. They will also test the water regularly to make sure that it’s safe to swim in. They will also maintain the pool equipment and check if the filtration system is functioning properly. They inspect the pipes, valves, pumps, and hoses regularly and even the drainage system to make sure that changing the water can be done efficiently.

Finally, professionals will make sure that the credibility of your swimming pool is maintained. There are service providers that offer unique services, such as upgrades or change in the design of the pool. Pick a professional company and the services you require, depending on the needs of your pool and your budget. You won’t regret it.


Why Choose Ultherapy in Glasgow?

woman with index finger pointing to her eyeWhen it comes to non-surgical cosmetic procedures, there’s a whole world of options out there. People can choose from Botox, dermal fillers, chemical peels, and various others. Ultherapy in Glasgow is one of the options available. On top of these examples, there are often several types of each, as well as different brand names.

How does someone sort through it all and decide which one is right for them? And will they be able to achieve the desired effect? There are many ways to explore different treatments and people often start that exploration online.

Why do People Choose Non-Surgical Cosmetic Procedures?

Many non-surgical procedures, like Ultherapy in Glasgow, do not require any preparation or recovery time afterwards. Ultherapy can be completed in a short amount of time and people return to their ordinary activities straight away afterwards. Although there can be a little discomfort, this generally indicates that the treatment is working and many people find it both bearable and encouraging.

Before and After Shots

Everyone is different so there’s only so much to be gained from before and after shots. Also, with something like Ultherapy, the effect increases and changes over time. It can take months for the full effect to be seen. This is why it appeals to many patients because it happens gradually so no one needs to know that a cosmetic procedure has been performed.

All that being said, there is some value to looking at before and after shots. They can demonstrate the kind of effects that a procedure can produce. It’s also a good way for someone to check if the general areas that they are concerned about are affected by the procedure in the way that they would like to see.

No Substitute for Professional Advice

The best way for someone to sort through their options is to consult a professional who is trained in the procedure they are considering. Reputable practitioners will display evidence of their qualifications on their website. They should also be open to answering questions and will talk about the challenges of a treatment as well as the benefits. It’s their job to manage expectations and give the client the support they need.

Cosmetic Bonding

cosmetic bondingCosmetic dental bonding is a procedure that has been used in cosmetic dentistry for many years. It can transform your smile in just one visit. The process involves a skillful use of an amount and colour of ‘dental composite’, which is a malleable material, made from acrylic resins. This is then applied to teeth and a special light hardens it. This bonds the resin to the tooth either to restore it or to improve the appearance of the tooth.
Cosmetic dental bonding can be used for the repair of chipped or cracked teeth, to improve the appearance of discoloured teeth, to close spaces between teeth and even to make your teeth look longer.

White Fillings

White fillings are now common practice in many dental surgeries, replacing the old style metal amalgam ones. White fillings not only repair the damage left by cavities, but they also match the natural shade of the enamel on your teeth. This means that the fillings are barely noticeable. At Elmsleigh House Dental Clinic, white fillings are a popular choice for patients and their dentists are happy to help you get the confident smile you want.
The material used in the fillings is flexible and dries to a hard finish, which makes it perfect to withstand the daily wear and tear that teeth go through.

Gum Contouring

If your gums are too low or too high against teeth, you can often opt for gum contouring to improve your smile. Gum contouring surgery is also called gum reshaping and it is intended to give a more uniform appearance to an uneven gumline and give you a more confident and happy smile.
When gums cover a big proportion of your teeth it can make the teeth look small. This can be for many reasons including genetics or a specific health problem. Gums that are too high may make teeth look long. This may be due to receding gums. This is when the gums pull back from the teeth exposing the root of the tooth. Gum recession might also be an indication of some deterioration of the gums and bone.

Important Reasons to Visit the Dentist in W1

Woman with Toothache

No matter how often people brush and floss their teeth, they are not immune to dental problems. This is because dental plaque can hide in hard-to-reach areas in the mouth, where it can only be removed with professional help. A good oral care regime should consist of oral hygiene measures such as flossing, as well as regular visits to the dentist for check-ups and cleaning.

In most cases, people visiting the dentist in W1, will be also treated by a dental hygienist before the actual check-up. A dental hygienist is responsible for examining the teeth and gums and looking for signs of decay or gum disease. Dental hygienists, such as those at Harley Street Dental Clinic in London, will also scrape off plaque from the teeth and help patients develop good dental hygiene habits. A W1 dentist will then perform a full mouth and neck examination, which sometimes may involve an oral cancer screening.

Scaling and Polishing for a Healthy Mouth

Most dental hygiene services are aimed at providing a comprehensive clean by reaching deep into the crevices of the mouth. If not removed in time, plaque can harden into tartar and cause gum disease and tooth decay. A dental hygienist can prevent this from happening by cleaning the teeth with special equipment and pastes, a process known as scaling and polishing.

Another important role of the dental hygienist is to provide patients with the best oral care tips and show them how to brush and floss their teeth effectively. In some cases, a hygienist may advise on a specific brushing technique or suggest interdental brushes for maximum cleaning effectiveness.

A comprehensive hygiene programme at the dental practice also provides protection and prevention against gum disease and bad breath. Gum disease is really hard to discern at its early stage, therefore, teeth and gums should be checked regularly for any signs including redness and sensitivity.

Patients who wish to keep their teeth and gums plaque-free and healthy are recommended to adopt a thorough oral routine and visit a dental hygienist and a dentist in W1 at regular intervals. This way their mouth will stay clean and healthy for longer.