Internet and Business Archive

Are Ad-Supported Rides the Next Big Thing in Ridesharing?

Woman booking on a ridesharing appThe idea of offering ad-supported Uber rides doesn’t look impossible. This concept, in fact, could be the next step in the industry’s track towards decreasing prices. Offering ad-supported rides that can shoulder part or the entire cost of a ride would lead to a drop in prices and increase market demand and growth. Moreover, the decrease in prices could also lead to various benefits, such as shorter wait times, busier drivers, and more rides.

Tech entrepreneur Andrew Chen came up with an idea called UberZero, a complimentary, ad-supported tier of service that’s more affordable than Uber’s ridesharing service called UberPool as well as UberX. Chen proposes to put ad units on the smartphone of passengers, in the dead time while waiting for their ride and when they’re on their ride. These ad units then connect with the large existing markets for video ads, app installations, and lead generation. Individually or combined, they can make a big dent into the cost of a single ride. Some cases might offer a discount while others could make the ride completely free.

Mockups for Ad-Supported Rides

Chen collaborated with user experience designer Chris Liu to come up with a few mockups for potential ad units to show the feasibility of ad-supported ridesharing. They first looked at tapping into the paid app installs ecosystem. They found it as the most obvious opportunity given that a majority of the $10 billion mobile ad market is from driving app installations. This mockup involves the customer downloading and using an app to get a buck or two off their booked ride. It’s identical to the incentivized advertising model where the user receives a reward for completing an action. The reward, in this scenario, is a discount for an app installation.

While paid apps can offer discounts, the possibility of making an entire ride free is possible with the lead generation mockup. Chen finds this idea an intriguing possibility as it’s common for advertisers to shell out $10 for an email address. Software as a Service (SaaS) and Business-to-Business (B2B) advertisers would even offer a higher amount — from $30 to $50 in some cases. The mechanism for this mockup is straightforward. The advertiser would sponsor the free ride, and the ad would feature a call to action to get the passenger to sign up using his or her email.

Practical Obstacles in Ad-Supported Rides

While these mockups look great, they are not without drawbacks. The most obvious issue is that it’s not feasible to make all rides free all the time. Another issue is that advertisers are not going to pay passengers to install the same apps repeatedly. Obviously, there’s going to be a limit set on these things.

Even if ads can’t completely offer a free ridesharing service, they can at least offer discounts on each ride. Such discounts are vital due to the increasing competitiveness of transportation network companies. Moreover, whether the ride is free or discounted, ridesharing consumers and services stand to gain ground if they are willing to accept the use of targeted advertising.

Speaking of targeted advertising, if you’re looking to advertise within the rideshare community, Rideplay TV can give you what you need to tap into the captive, exclusive demographic of rideshare passengers. Apart from creatively broadcasting your brand, we have an interactive screen that sends text message specials to engage your audience and deliver value and entertainment to the riders.

Visit our website or call us today to discuss your campaign.

Close Management of Your Digital Marketing Campaign

Business partners discussing on-going digital marketing campaignsThere is no one-size-fits-all approach to all digital marketing strategies. Every business that comes up with the idea that they need digital marketing and does something about it is already looking ahead. But that doesn’t mean they can use the same strategy as the next business.

Like any marketing strategy, a digital effort is about trial and error, especially in the beginning, but also throughout the life of the campaign. You can’t hire a digital marketing agency and expect them to work miracles that lead to more leads and conversions within the next 24 to 48 hours. If it were that easy, every business that used digital marketing would already be on top.

With that said, however, there are some building blocks of a digital marketing campaign that you should not overlook. Here is a bare-bones list.

A responsive and mobile-friendly website

Of course, you need a website. Many small businesses consider their Facebook page as the only “website” they need. If you subscribe to this idea, you may be missing out on plenty of opportunities to convert. People still prefer a site that gives them a comfortable and convenient experience when they buy or pay for a service. Your website should be mobile-ready, quick and responsive, regularly updated, equipped with tools that strengthen your customer relationship management and user experience, and possess landing pages for generating leads and making conversions.

Great and original content

A blog page is essential, especially if you aim to build your brand and authority in the industry to which you belong. Users respond to that with trust, and trust is what you need to convert users to customers. Google, in turn, responds to how people look at your blog, giving you a better opportunity to rank high on searches organically.

Properly managed PPC

Some believe pay-per-click campaigns are only for industry leaders and established businesses. There may be some truth to that if you don’t manage your campaigns correctly. The company you hire for PPC services in Denver should be able to help your campaign focus on a particular niche. This means doing research and testing. PPC can become costly if your campaign is mismanaged, so choose a reputable agency to handle it for you.

Search engine optimization

Of course, you still need SEO, which can help your website organically climb search results. As with PPC, however, SEO campaigns are useless without ample preparation, research, and data interpretation.

Working with one agency to manage and streamline your digital efforts makes your campaign easier to handle. They have the data they need to help your campaign boost your business. Make sure to hire an agency with a proven record of building success for their clients.

3 Effective Marketing Practices for Veterinary Clinics

Veterinarian with a Cat's Owner

The demand for professional animal care is growing as more families and individuals adopt animals as pets. Because of this, the number of veterinary clinics in the country is increasing as well. This is, understandably, an advantage for the pet care industry. However, the demand poses a risk for existing veterinary clinics due to the rising competition. To keep up, veterinarians must think of ways to entice more customers. We listed down three marketing practices that will help.

Make Your Online Presence Felt

A website is necessary for your veterinary business. It serves as a platform to showcase your products and services, and a medium to reach out to broader audiences. Instill branding in your website by using a logo and maintaining a blog. Share your professional insights and talk about trends related to your industry. Don’t forget to repost these in your social media accounts for better company-client engagement.

Invest in Reputation Management

Pet owners admire veterinarians who can demonstrate genuineness and empathy to their pets. Show that you care by sending a veterinary reminder card made by experts like at least three days before an appointment or by sending a “thank you” email after every check-up. Reviews are important for your business as well so make sure to hear their comments and suggestions through a form or online survey. Doing this allows you to identify areas of improvement to better your practice.

Sponsor Events and Organize Contests

Collaborate with businesses that can further market your veterinary clinic. You can try working with pet food suppliers or trade shows that support animal care or host programs that tie in with animal advocacies such as adoption or welfare. You can also hold contests in your website and social media accounts to promote your services and engage more customers. When doing so, align your contest with current trends for better promotion and client engagement.

Identify your target market and understand their needs. Apply these to your marketing strategies not only to invite them to your business but also to build company credibility and customer loyalty.

Choosing the Best Material for Your Loved One’s Headstone

Headstone in the grassThe right material can help ensure that your loved one’s headstone will last for a long time without losing its aesthetic appeal. While there is a wide range of available materials to use, the most commonly used are granite and bronze. Recently, however, the use of stainless steel has been gaining in popularity.

Here are some of the most popular materials used for headstones in Taylorsville to help you decide on which one to use for your loved one’s grave.


The material is durable and affordable. It is likewise quite popular for its ability to endure extreme conditions. Granite comes in a wide variety of colors like white, black, blue, gray, magenta, mahogany, and green, among others. They can also carve it with beautiful epitaphs and intricate artwork.

One of the biggest advantages of using granite is that it is less prone to theft because of its sheer weight. It is likewise less valuable than most metal materials, and this makes granite unattractive to thieves. Simply put, granite is one of the most logical materials to use.


A bronze headstone offers a sophisticated and elegant appeal. It is also easy to cast amazing lettering, symbols, and designs on it. Bronze can also be used with granite. Similar to granite, bronze is resilient, durable, and requires little maintenance. It is, however, more expensive than granite.

Stainless Steel

Modern and stylish, stainless steel headstones can last long. Depending on your preference, the headstone can have intricate designs, personalized inscriptions, and mirror finishing. It can likewise be handcrafted.

Other Materials

There are other headstone materials available, including limestone, marble, sandstone, fieldstone, soapstone, cement, wood, slate, white bronze, and cast iron. These materials are not as popular as bronze and granite simply because they are not as durable. However, they can also last long if given proper care.

Knowing the different types of materials available for headstones can help you decide on the right material to use for your loved one’s grave.

Improving Website Usability: Things to Do

Website developer working

Websites are essential, especially for businesses. It is the backbone of a good marketing strategy, allowing companies to reach a bigger market consequently improving overall sales. Building a website, however, is hard work.

Other than name, design, and content, its overall usability is important as well. Learn how you can improve user experience on your website with these easy suggestions.

Utilize Responsive Design

At present, most internet users access websites through tablets or mobile phones due to its convenience and reliability. Because of this, it is only important to employ a responsive design in your site to ensure that visitors experience it in the best way possible.

Take Advantage of Translation

A multilingual website is ideal for businesses that wish to expand their operations globally. Utilizing web language translation software does not only increase your site’s usability – it makes your business trustworthy and customer-centric as well.

Assess Website Speed

A slow site disappoints – or at worst, disengages – followers and potential customers. Today’s users are impatient so businesses should make an effort to improve website speed to ease visitor access. Make sure that they get important information without encountering web page interruptions.

Use Attractive Calls to Action

Highly effective websites should consist of three things: reliable information, appealing visuals, and attractive calls to action. Clearly marked with an action word (i.e. Sign up now), calls to action converts readers to customers due to their engaging and inviting nature.

When adding one in your website, pair it with a visual that will further entice customers.

Keep it Simple

As a marketer or web designer, you may want to add several elements on your website to make it look more interesting and visually appealing. This is true and effective for some but remember that overdoing it will only turn off visitors.

Having a useful and easy-to-access website reflects not only your marketing strategy but the credibility of your company as well. Give your customers a site experience that they will remember and keep coming back for.

Compete with Big Brands: Online Marketing Strategies for the Startup

Online MarketingIn the world of business competition, it seems that only big businesses get all the exposure. Employing proven digital marketing strategies can help business level the playing field.

The birth of the Internet has given rise to new opportunities, which small- and mid-sized businesses can take advantage of. Today, those opportunities have become apparent, such as digital marketing solutions.

Gone are the days when people would only recognize a couple of known brands. With the Internet, small companies are now able to compete with these brands side by side.

Here are some of the ways a startup company can compete:

Use Smart Online Marketing Methodologies

A responsive website that is also eye-catching is appealing to any internet user. Online stores, where customers can drop by anytime they wish, can fetch more visitors if it doesn’t lag and if the interface is user-friendly.

In addition, a startup company’s website can also focus on branding and online exposure, before moving on to advertising. Once a website up, it is advisable for marketing to create accounts in different social media accounts, as this is a good place for promotion. At the same time, building an email list for blasting promos and creating awareness about your products and offerings can be an effective way to reaching the audience.

Update and Engage

According to an article from, the content of your business website must be engaging and updated regularly.

Implementation of proven online strategies, like those used by professionals for local business marketing in Denver, merits a big improvement in website rankings. Apart from updating the website, regular postings on social media networks is another way to engage the audience. Constantly engaging business contacts, such as former or regular clients, will increase return visits. For the email list, make sure that correspondence is short but sincere with emotion. Studies have shown that emotions play a huge role in the decision-making of a customer.

Freebies and Discounts

Lastly, an article published on points out that nothing attracts potential customers more than freebies and discounts. Having downloadable stuff on a business website encourages visitors to act on an offering – this also allows word-of-mouth advertising. Couple this effort by channeling promos through a website to inform visitors that there are more freebies and discounts if they visit the online store.

Strategies like these will improve a business’ online reputation, and in a short time, will increase sales. With the internet being a place where small- and mid-sized businesses can compete with bigger brands through the right digital marketing techniques, anything is possible.