Internet and Business Archive

Compete with Big Brands: Online Marketing Strategies for the Startup

Online MarketingIn the world of business competition, it seems that only big businesses get all the exposure. Employing proven digital marketing strategies can help business level the playing field.

The birth of the Internet has given rise to new opportunities, which small- and mid-sized businesses can take advantage of. Today, those opportunities have become apparent, such as digital marketing solutions.

Gone are the days when people would only recognize a couple of known brands. With the Internet, small companies are now able to compete with these brands side by side.

Here are some of the ways a startup company can compete:

Use Smart Online Marketing Methodologies

A responsive website that is also eye-catching is appealing to any internet user. Online stores, where customers can drop by anytime they wish, can fetch more visitors if it doesn’t lag and if the interface is user-friendly.

In addition, a startup company’s website can also focus on branding and online exposure, before moving on to advertising. Once a website up, it is advisable for marketing to create accounts in different social media accounts, as this is a good place for promotion. At the same time, building an email list for blasting promos and creating awareness about your products and offerings can be an effective way to reaching the audience.

Update and Engage

According to an article from, the content of your business website must be engaging and updated regularly.

Implementation of proven online strategies, like those used by professionals for local business marketing in Denver, merits a big improvement in website rankings. Apart from updating the website, regular postings on social media networks is another way to engage the audience. Constantly engaging business contacts, such as former or regular clients, will increase return visits. For the email list, make sure that correspondence is short but sincere with emotion. Studies have shown that emotions play a huge role in the decision-making of a customer.

Freebies and Discounts

Lastly, an article published on points out that nothing attracts potential customers more than freebies and discounts. Having downloadable stuff on a business website encourages visitors to act on an offering – this also allows word-of-mouth advertising. Couple this effort by channeling promos through a website to inform visitors that there are more freebies and discounts if they visit the online store.

Strategies like these will improve a business’ online reputation, and in a short time, will increase sales. With the internet being a place where small- and mid-sized businesses can compete with bigger brands through the right digital marketing techniques, anything is possible.

The Stages of a Video Production

video cameraCorporate videos are one of the most efficient ways to promote and market your company. They’re one of the most creative ways to get the message across—about your brand, your company’s philosophy, and values. They make good choices when you want to craft a thematic campaign.

But producing corporate videos are not as easy as it seems. There are some things you need to keep in mind, processes to follow, and people to work with to create a compelling material. Below are the stages of producing a video material, as specified by corporate production companies in Utah.


In this juncture, you are going to finalize the ideas about the video. This will involve the theme, the story, the characters, and the music. You are going to meet with a producer who has contacts of the following: production companies, photographers, music composer, and talents. You’re also going to plan the involved costs at this point.


The production phase is the point where you’re going to shoot the video. The main people involved here are the director, the art directors, cameramen, and production staff. You will need to attend shoots to see how your visions will come to life. Some of the things you need for the shoot include food, equipment, and transportation.

Post Production

After the shots are taken, they will be edited to create a material with a cohesive theme or story. At this point, you’re going to work with the editors. Music will be embedded, and colors or filters will be integrated into the video to establish a particular feel or vibe. Once the video is edited, it will be ready for release and marketing.

These are just some of the processes you need to undergo to create a video material. To ensure the quality of your corporate video, talk to your suppliers and make sure that expectations are aligned.

3 Tips in Growing Your Business

Business people discussing the charts and graphs showing the results of their successful teamworkWhen it comes to business expansion, planning for growth keeps you ahead of the pack. Here are some tips on how to position your company for great expansion and growth.

  1. Make sure you’re ready to support the increase in production.

Whether you have an excellent service or product or a mediocre one, if you’re not willing to support the increase in production, you will fail. For instance, some business owners choose not hire dedicated call agents to handle the increase in bulk orders, which could lead to calls and inquiries not being addressed quickly or not at all. If you want to expand, you have to be able to prepare for its support.

  1. Adopt an international state of mind.

The key to growth is to tap into new markets. Do not be contented with the increase in sales in one particular area, city or country. Aim for your business to become an international player. To prepare for this, you need to work with international trade law firms like Oppenhuizen Law Firm, PLC to help you prepare the required legalities that would allow you to operate overseas with ease.

  1. Challenge yourself to keep innovating.

Remember what happened to Nokia? They didn’t innovate so they ended up packing their bags and leaving. If you want to stay competitive, it’s not about having a lot of customers or a great product or service. It’s all about innovating. If you don’t innovate, you’ll end up getting eaten by the newcomers and folding up your stores because of complacency and inability to step up to the competition.

Growing Your Business

When it comes to growing your business, you have to be steps ahead of your competition. Use these tips to help you expand and become more competitive and relevant in today’s highly evolving market and in the midst of increasing consumer demands.

What Will Make Your Hospitality Marketing Efforts Stand Out?

Marketing collaboration with the employeesThe hotel industry’s opportunity for growth is abundant, especially if businesses make an effort to attract new clients and foster guest loyalty. But instead of turning to traditional techniques, businesses can consider more innovative means to turn a profit.

Hotel marketing agency says hotels need to embrace technology to establish brand awareness and raise revenue. This year, you can look to the following solutions to generate bookings and make the most of the opportunities.

Optimizing for Mobile

Most consumers use their mobile devices to search for everything on the Internet, including hotels. Make sure that your website is accessible on both desktop and mobile. Keep in mind that Google is also rolling out its mobile-first index, which could help your ranking on the SERPs.

Apart from these, you should also be mindful of mobile payments, which could soon take over credit card payments.


Consumers, especially millennials, want a more personalized user experience. You can do this by creating qualifying fields during the booking process.

Reputation Management

Every guest with access to the Internet can be a critic and because of this, it’s essential for you to employ reputation management tools to respond to negative feedback immediately. It’s important that you have this in your marketing arsenal; bad reviews spread faster these days, and your reputation may be on the line.

Video Marketing

Video continues to be a popular marketing strategy, no matter the industry. YouTube remains one of the strongest platforms, but there are others that stand out: Facebook’s 360-degree videos and Instagram’s live feeds.

Because you operate a hotel, you can produce videos in various ways. The most effective way would be to highlight unique features of the property, celebrate local events, and focus on key aspects of your location.

Hospitality trends change every year. This year, consider innovative techniques backed by technology to boost your hotel’s business. With the right trend, you may just ensure bookings all year round.

Types of Stylish Office Desks That Will Help You Beat Competitors

Beautiful office chairs and desks
Office furniture plays a great role in the success of your business. The type of furniture you have often conveys a subtle message to your clients and employees about the kind of business you offer.

Having trendy and unique office desks with a rustic charm, for instance, would definitely wow your client and inspire your employees. An article published on Fast Company revealed that office furniture greatly impacts the desire of the employee to come to work.

With that said, here are some unique and charming office desks that will help you beat competitors and achieve success.

The Aviator

Aviator themed office desks are a unique and appealing furniture. Often made of real airplane parts, these desks can wow clients and visitors. Light conversation could focus on the beautiful desks, which could set a great start for a productive business deal.

The Luxury Office Desk

Impress your clients with the stylish curves and elegance of a luxury executive desk. Often conceptualized by the best furniture designers, it should project power. Experts suggest choosing a desk that has smooth curves and appealing finishes.

No matter what type of business you have, choose a luxury executive desk that will definitely give your office the remarkable impact you wish it to exude.

The Modern Employee Desk

Combine functionality and tradition with a bit of style while adding some modern twist and you will get a great office desk fit for any business.

Modern office desks come in a variety of unique shapes and finish designed to inspire your employees to be more productive. If you have a modern and open plan setting, choose modern designer that greatly complement the office setting and allow visual continuity without looking cluttered.

Your office desk does more than just giving you something solid to put your documents and other office materials on. They help you deliver a message across to prospective clients that your business is the perfect choice for their needs.

When Inspiration Strikes: Designing a Stimulating Workspace

Office Design If you feel like your Monday blues last all week and repeat every week, then it may be the perfect time to reevaluate your work atmosphere. There are plenty of reasons for an inspiration block, but your work environment shouldn’t be one of the reasons.

To help get rid of that dry spell, consider a workplace makeover. Consider the type of design you want to incorporate and try to figure out if it promotes your company culture. Before you search from the office desks for sale, check out the ideal design that encourages productivity.

The Importance of a Well-Designed Office

Based on a survey by the research firm Ipsos and office furniture retailer Steelcase, around 90% of employees around the globe do not feel contented with their workspaces. They basically feel that they do not have the privacy they need to work more productively. The survey reveals that privacy is affecting their job satisfaction, performance and engagement.

Open-office plans are perfect for supporting transparency and collaboration, but these pose a problem for employees who need privacy and concentration on their daily tasks.

The Benefits of a Well-Designed Office

The biggest advantage of a well-designed work environment that provides privacy is the increase in productivity and engagement among employees. This time, they conducted another survey with employees who worked in an office that gave them their much-needed isolation when working. Out of the respondents, 88% said their offices offered them the freedom to select where they can work depending on their tasks. They were allowed to work in teams without any interruption, they could easily focus on their tasks and they felt a sense of belonging to the company culture.

To ensure that each worker can function well in the office, provide them different work areas that are appropriate to various work styles. Give them a space that will enhance their productivity and stimulate inspiration compared to dull spaces that do not motivate them.