There is no one-size-fits-all approach to all digital marketing strategies. Every business that comes up with the idea that they need digital marketing and does something about it is already looking ahead. But that doesn’t mean they can use the same strategy as the next business.
Like any marketing strategy, a digital effort is about trial and error, especially in the beginning, but also throughout the life of the campaign. You can’t hire a digital marketing agency and expect them to work miracles that lead to more leads and conversions within the next 24 to 48 hours. If it were that easy, every business that used digital marketing would already be on top.
With that said, however, there are some building blocks of a digital marketing campaign that you should not overlook. Here is a bare-bones list.
A responsive and mobile-friendly website
Of course, you need a website. Many small businesses consider their Facebook page as the only “website” they need. If you subscribe to this idea, you may be missing out on plenty of opportunities to convert. People still prefer a site that gives them a comfortable and convenient experience when they buy or pay for a service. Your website should be mobile-ready, quick and responsive, regularly updated, equipped with tools that strengthen your customer relationship management and user experience, and possess landing pages for generating leads and making conversions.
Great and original content
A blog page is essential, especially if you aim to build your brand and authority in the industry to which you belong. Users respond to that with trust, and trust is what you need to convert users to customers. Google, in turn, responds to how people look at your blog, giving you a better opportunity to rank high on searches organically.
Properly managed PPC
Some believe pay-per-click campaigns are only for industry leaders and established businesses. There may be some truth to that if you don’t manage your campaigns correctly. The company you hire for PPC services in Denver should be able to help your campaign focus on a particular niche. This means doing research and testing. PPC can become costly if your campaign is mismanaged, so choose a reputable agency to handle it for you.
Search engine optimization
Of course, you still need SEO, which can help your website organically climb search results. As with PPC, however, SEO campaigns are useless without ample preparation, research, and data interpretation.
Working with one agency to manage and streamline your digital efforts makes your campaign easier to handle. They have the data they need to help your campaign boost your business. Make sure to hire an agency with a proven record of building success for their clients.