Why Facebook and Twitter Will Never Be Relevant in SEO

social mediaGoogle finally spilled the beans that Facebook and Twitter signals are non-factor in the search rankings. Early this year, the renowned face of the Internet giant, Matt Cutts, directly answered probably one of the most baffling questions SEO authorities, like seoservices.com.au, have to deal with every day.

He briefly discussed two reasons they never bothered to incorporate social signals from Facebook and Twitter into their algorithm:

  1. No Crawl Zone

Cutts told the world that they don’t have access to all Facebook and Twitter pages. There was one time when a particular social networking site blocked Google from crawling, and therefore they were unable to check what the page was all about.

This means it would only be an awful waste of time for Google engineers to include social signals into the ranking algorithm when they don’t have the freedom to view all of the content.

  1. Ever-Changing Posts

The fact that social media users can modify posts at any given time causes Google to think twice about crawling and indexing the personal information of users. The leading search engine can only know what the page said at one point in time by means of crawling. As the information on social media pages can change from one minute to another, Google can’t monitor all the activities users do, in the same way that it doesn’t have the resources to keep re-indexing the pages whenever content is updated. The company is worried about the issue of identity and privacy involved.

Google’s statement is clear and logical. It’s safe to say this explanation may apply to all social media sites, except for one: Google+.

Is Google+ Relevant?

Cutts didn’t mention Google+ in the video, but to think that it would play a role in the search engine’s algorithm in the future makes sense. They own this site and have complete access to all of its content. In addition, Google+ is not only for social networking, but is also an identity service.

Social signals may not matter on the company’s book now, but it’s not hard to imagine them engineering the algorithm to include Google+ into the mix someday.