You want to sell your home quickly and by way of the easiest means possible, so you put up a “For Sale” sign in front of the house and put in an ad on the local newspaper. You waited for a week, but no calls came in. You waited for a month, but no visits were scheduled. You have been waiting for what seems like forever, but you just cannot sell. What is wrong?
With so many marketing platforms to choose from, simply putting up a “For Sale” sign or getting property listed on the newspaper will not make the cut. When marketing your home, the goal is to aim for maximum exposure. Always. You want everybody to know that you are selling.
Maximum exposure increases your chances of expanding the pool of potential buyers and of course, price offers. You know what multiple offers and competition mean: the highest and best price.
The question is: how do you build maximum exposure when marketing your home?
The key is in working with the right real estate agent. With Internet playing such a huge role in the home buying experience, you need people who are innovative and tech-savvy: online real estate agents.
Here are some ways real estate agents can help you reinforce marketing tactics and achieve maximum exposure.
- List your property online. Most agents use real estate portals, such as Zoopla, Prime Location and Rightmove to market the property. They will make sure that your property is well-represented through high-quality photos and attention-grabbing descriptions.
- Promote your property on social media. Everyone is on Facebook and Twitter, making it all the more important to reinforce your social media presence. Real estate agents can help you with this. They will engage and maintain communication with prospective buyers with interesting blogs that will be posted on popular social media sites.
- Create virtual tours. Homebuyers can easily check out your property from the comfort of their homes with virtual tours. With this, you are doing them a great service and contribute to their improved home buying experience.
Do not just rely on that “For Sale” sign you have on the front lawn. Explore other avenues for marketing with your real estate agent; then go and sell that house quick and easy!