Technology gives people the opportunity to do amazing feats. Unfortunately, most people don’t have the time or energy to learn the intricacies of the technology to use it effectively. This isn’t a bad thing by itself, but it’s a situation where a lot of potential is lost. People end up looking for services and techniques that are already at their fingertips.
Nobody Got Time for That
One example is the productivity possibilities offered by Windows SharePoint hosting. Businesses that use this service can host external domains, create picture libraries, and view usage statistics. These services are all useful, but can be complex for most people.
It isn’t anyone’s fault that these products aren’t put to good use; it takes a large investment of time and energy to learn how to deploy, customize, implement, and manage the services of this specific product properly. Services and products like SharePoint hosting requires specialization and a team dedicated to knowing the ins-and-outs of the program, to maximize its benefits.
Every company can make use of the advantages that SharePoint offers, but not all of them have the necessary resources to invest in using it. The vacuum of knowledge creates a need, and just as the theory of capitalism predicts, someone rises out of obscurity to fill that need.
Rise of the Machines
The rise of complicated technology is a blessing to the tech industry in many ways, as engineers and programmers start companies with incredibly specific services. These startups meet the needs of niche markets, but create an intricate eco-system of trade and industry.
If a bicycle shop wants to get an edge on their competition, the one place they can turn to – apart from their own products and services – is the Internet. The shop can hire an SEO company to make them rank on Google, an advertising firm to spread the word, or even a company adept at SharePoint hosting to improve business operations.
Technology brings people together, and gives them the opportunity to do amazing things.