Videos: Why it Should Be Part of Your Digital Marketing Efforts

Digital Marketing Flashed on Laptop ScreenDigital marketing is now a regular practice in the world of business. In fact, a company’s success can be at risk if it doesn’t have a digital marketing strategy in place. Having a website, doing e-mail, content, and social media marketing, SEO, and paid ads are only some of the components of this strategy. What’s become more popular lately is video marketing.

Mobfilm.com¬†believes that a corporate video can give companies a taste of the limelight. That’s if it’s executed properly and through the right channels. Here’s why you should include videos in your company’s marketing strategies today.

Increases Conversions

Videos can be¬†optimized to increase conversions. How? You can use a customer’s video testimonial on your website. You can also show a video of how your products work instead of just describing it with a long paragraph.

More Digestible Than Text

Many people won’t actually read a long content even if they’re numbered or bulleted. A video, on the other hand, is more digestible than reading hundreds of words because it appeals to the visual side of a person’s brain, making it easier to get your message across to whoever’s watching.

Works Well for SEO

Google rewards websites that have videos with a higher page ranking. As Google also tracks how long someone views your video and how long they’ve been on your website, this contributes to the high-ranking reward you can be given.

Mobile + Video = Success

As more people are accessing websites through their mobile phones, optimizing your videos to be mobile-compatible can help widen your customer base by widening your videos’ reach.

The key to making this work for your business is to find a video production company that can understand your business needs. Once you have that video, release it to the channels where most of your customers are. By doing this you’ll be able to reach the right audience and give them enough value to turn them into loyal customers.